Manime is a forward-thinking beauty brand transforming the at-home manicure experience through custom-fit, 3D-printed gel nails. I collaborated with their team to refine the brand’s visual identity, ensuring every touchpoint—from packaging to digital assets—conveyed both innovation and ease of use.
Role:
Design
Industry:
Beauty
Duration:
Current
Challenges
1. Cohesive Brand Evolution
Ensuring Manime’s visual identity remains fresh and on-trend without compromising its core essence. This includes updating design elements across packaging, digital touchpoints, and marketing campaigns to resonate with an evolving beauty landscape.
2. User-Centric Product Design
Translating the cutting-edge technology behind custom-fit, 3D-printed gel nails into an intuitive user experience—from e-commerce navigation to personalized recommendations—so customers feel empowered and engaged at every interaction.
3. Scalable Creative Campaigns
Developing multifaceted marketing initiatives that reflect Manime’s modern, innovative spirit while staying flexible enough to adapt to new product launches, partnerships, and consumer insights, ensuring the brand continues to grow and thrive.
My Approach
Discovery Phase
Market Research: Over the past four years, I’ve continuously analyzed the market to anticipate user needs, assess competitor offerings, and stay on top of emerging fitness and wellness trends.
User Persona Development: Created in-depth user personas, refining them as the user base grew and ensuring that design and feature decisions remained aligned with evolving user motivations.
Design & Development
UI/UX Design: Implemented a clean, motivating interface that encourages users of all fitness levels to seamlessly track progress, discover new workouts, and stay engaged.
Feature Implementation: Developed robust functionality—including GPS tracking, workout history, personalized training plans, and an in-app social sharing system—that has evolved alongside user feedback and platform capabilities.
Backend Development: Built and iterated on a scalable infrastructure, guaranteeing real-time data synchronization, user analytics, and the flexibility to expand features without compromising app performance.
Testing & Iteration
User Testing: Conducted ongoing usability sessions with diverse target groups to fine-tune both the interface and the overall user journey, leading to incremental yet impactful improvements.
Performance Optimization: Continuously optimized for speed, reliability, and security, ensuring a frictionless user experience even as the app’s user base expanded.
By combining data-driven insights, creative design, and a user-first philosophy, I’ve successfully guided this project through four years of growth and ongoing refinement. It remains a dynamic, evolving platform—one that I’m continually shaping to meet new challenges and opportunities in the fitness tech space.
Results
Manime’s at-home manicure kits resonated strongly with consumers, garnering positive reviews and sparking high engagement across social platforms. Within the first quarter post-launch, key metrics—like repeat purchases and overall customer satisfaction—surpassed initial projections. The combination of sleek, user-friendly packaging, personalized fit, and salon-quality results contributed significantly to the brand’s growing popularity in the DIY beauty market.
