Bold.co is a forward-thinking fintech company revolutionizing payments in the LATAM market through integrated, user-friendly solutions. I worked with their team as a Product Designer to refine both the brand identity and the user experience, ensuring every touchpoint—from physical POS systems to digital interfaces—offered a seamless, trustworthy, and modern feel.
Role:
Visual & Product Designer | UX/UI
Industry:
Fintech
Challenges
1. Cohesive Brand Evolution
Conceived and established the foundational brand identity for Bold.co in 2019, which remains in use today. This involved creating a modern, trustworthy look and feel that resonates with the LATAM fintech market and scales across new products and features.
2. User-Centric Interface Design
Directed the UI/UX strategy to streamline payment solutions and instill confidence at every customer touchpoint—from onboarding flows to transaction dashboards. By blending clarity, simplicity, and an engaging design language, I helped ensure a frictionless user journey.
3. Integrated Creative Direction
Developed holistic guidelines that extended the brand’s visual language into packaging and physical product elements. By unifying aesthetic and functional considerations, these guidelines maintain a consistent identity across both digital and real-world interactions.
