GrowArber.com is a plant wellness brand harnessing natural biology to keep plants healthy and thriving. I’m currently leading the creative direction, refining the visual identity and messaging to emphasize science-backed solutions in a friendly, accessible way. From packaging and digital experiences to brand storytelling, my goal is to unite nature, innovation, and style—creating a seamless journey that empowers plant lovers at every step.
Role:
Creative Direction
Industry:
Gardening
Challenges
1. Strengthening Brand Cohesion
Unifying the visual identity across all platforms—digital, packaging, and retail touchpoints—to ensure a consistent, recognizable brand as Arber expands.
2. Appealing to Lowe’s Customers
Tailoring the design and messaging to resonate with a broader home improvement audience, balancing accessibility with Arber’s science-forward approach.
3. Unique Packaging Development
Working on new mold designs that stand out on shelves, reflecting the brand’s innovative vision while meeting practical retail requirements.
