Leading the digital growth strategy for Arber by bridging the gap between high-level brand storytelling and performance metrics. I leverage AI-accelerated workflows to manifest visceral visual experiences and optimize e-commerce ecosystems that drive measurable retention and P&L results.
Role:
E-commerce & Performance Director
Industry:
Home & Garden
Challenges
1. Architecting Scalable Brand Systems
Orchestrating a unified visual identity across digital, packaging, and retail touchpoints. I leverage AI-accelerated workflows to maintain design consistency and speed to market as Arber scales its US footprint.
2. Strategic Retail Growth & Performance
Optimizing messaging to capture major retailers like Lowe’s. By balancing technical plant science with accessible, high-performance design, I tailored visual assets to resonate with a broad home improvement audience and drive measurable growth.
3. Next-Gen Product Development
Leading the creation of innovative mold designs and packaging that dominate retail shelves. I combine practical retail requirements with an elevated aesthetic to manifest products that look as good as they perform on the P&L.
