BazDental.com combines a modern, naturally-focused approach to oral care with clinical-grade expertise. I led a comprehensive rebrand aimed at elevating the brand’s look, feel, and messaging to appeal to major natural retailers like Erewhon and Sprouts, ensuring every visual and narrative element aligned with the premium standards these distributors expect.
Role:
Branding
Industry:
CPG
Duration:
2024
Challenges
1. Credibility for Major Retailers
Elevating the brand’s visual and messaging strategies to satisfy stringent natural retailer standards, including Erewhon and Sprouts.
2. Balancing Clinical & Natural Identity
Merging clinical expertise with a fresh, nature-inspired aesthetic to underscore the product’s premium positioning and authenticity.
3. Cohesive Brand Experience
Ensuring consistency across packaging, digital touchpoints, and in-store displays, creating a unified brand story that resonates with health-conscious consumers.
